As global supply chains increasingly prioritize environmental responsibility and governance, the magnet industry is undergoing a critical transformation driven by ESG (Environmental, Social, and Governance) principles. For magnet buyers, choosing a supplier committed to sustainability is not only about corporate responsibility—it’s a strategic move to ensure long-term supply chain stability and brand value.
The magnetic materials industry involves multiple high-energy-consuming and high-emission processes, including rare earth mining, metal smelting, powder preparation, sintering, and surface treatment. Promoting green manufacturing has become an unavoidable responsibility and mission for the industry.

At Newland Magnet, we are committed to sustainable manufacturing and have continuously invested in eco-friendly practices. This includes gradually adopting energy-efficient melting equipment and high-performance dust collection systems to effectively reduce energy consumption and emissions. In surface treatment, we promote environmentally friendly technologies such as nickel-free phosphating, reducing reliance on water resources and heavy metals.
In addition, through refined management, we’ve maximized raw material utilization and significantly reduced production waste — moving steadily toward a “zero-waste” goal.
Green Manufacturing: Reducing Carbon at the Source
At Newland Magnetics, we’ve fully embraced green manufacturing in our production processes. During sintered NdFeB magnet production, we’ve implemented energy-efficient technologies to lower both energy consumption and carbon footprint per unit. We continuously invest in wet dust collection systems, exhaust treatment, and waste heat recovery to exceed national environmental standards.
Responsible Sourcing of Raw Materials
We insist on sourcing traceable, legally compliant rare earth materials. Our preferred suppliers have passed ESG assessments, and we regularly evaluate upstream partners for environmental risks—ensuring our products are safe and compliant for global markets.
Lifecycle Thinking in Product Design
Sustainability starts at the design stage. Our magnetic components are engineered with recyclability and reuse in mind. Newland offers customized magnetic circuit designs to help clients achieve optimal magnetic efficiency in their end applications, reducing material waste.
Partnership for Shared ESG Goals
As a responsible manufacturer, we support clients in achieving their own ESG targets. We provide carbon footprint data, guidance on eco-friendly materials, and sustainable packaging options—helping you reduce ESG risks across the value chain.
We also leverage digital tools to enhance operational efficiency, introducing ERP and MES systems to enable real-time monitoring of production processes and energy consumption. On the customer side, we are building a green certification framework, providing environmentally compliant magnetic solutions that meet global sustainability standards.


In the future, ESG will not only define compliance but also serve as the foundation for procurement decisions and brand trust. Newland Magnetics will continue advancing green innovation to support global partners on the path to sustainability.